Press Videos: Project Launch
Click on the video that you want to share or embed. To embed: click "Share," "Embed," "Copy Code." To share: click "Share," "Share," then select sharing network.
-
Architectural Animation
Video
Discover the inspiration and concept behind the innovative architectural structure for the first cycle of the BMW Guggenheim Lab, designed by Atelier Bow-Wow (Tokyo, Japan), and follow this "traveling...
-
Building the BMW Guggenheim Lab
Video
Learn more about Atelier Bow-Wow's traveling laboratory, dubbed the "toolbox," and how they bridged function and aesthetics to design a space to frame urban activities in the city. A Deltree Production....
-
Sulki & Min’s BMW Guggenheim Lab Logo
Video
Find out more about graphic design duo Sulki & Min's interactive "LAB" logo for the BMW Guggenheim Lab and how they were able to encompass the Lab's philosophy of interaction and exchange. Get a glimpse...
-
BMW Guggenheim Lab: What is the Lab?
Video
Launching in New York City from August 3 to October 16, 2011, the BMW Guggenheim Lab is a mobile laboratory that travels worldwide. The BMW Guggenheim Lab addresses issues confronting urban life through...